Creativity is rarely linear. At anonymous-team, we treat it like a living process — unpredictable, full of experiments, and often surprising. This philosophy doesn’t only apply to our design projects but extends to fashion and eyewear, which mirror the same cycle of inspiration, failure, iteration, and reinvention.
Trends are born from sparks. Sometimes it’s a sketch on a napkin that leads to a runway collection. Other times, it’s a cultural shift — people demanding comfort, sustainability, or individuality — that drives the direction of fashion. Eyewear is an excellent example of how these sparks turn into full-scale movements. For years, minimalism dominated the industry with barely-there frames, but today oversized statement glasses have returned, offering creativity in scale, color, and confidence.
Our team often draws parallels between design disciplines. A texture in architecture may inspire the finish of a frame; a film’s visual tone might influence lens colors in a photoshoot. Eyewear thrives on these crossovers. Just as we experiment with materials in creative projects, eyewear designers push boundaries with eco-acetates, bold lenses, and lightweight alloys that merge practicality with aesthetics.
The process excites us more than the outcome. Building moodboards, exploring palettes, and pulling references from culture make fashion and design feel alive. What fascinates us most is how eyewear acts as the connecting link. It doesn’t just complement outfits; it transforms them. A white shirt can look corporate or cutting-edge depending on whether it’s paired with classic round frames or futuristic wraparounds.
At anonymous-team, we see fashion as storytelling and eyewear as punctuation — the final detail that gives meaning to the whole narrative. And like any creative process, it’s never finished. Every project, every frame, every experiment adds to an evolving story we’re writing together.